Becoming a Global Governance Voice with Corporate Secretaries International Association

Our client, Corporate Secretaries International Association (CSIA), is a global professional body that aims to cultivate best practices in corporate secretarial, governance, and compliance services. They came to us at Nimbler with the goal of not only evolving their brand, but also developing a stronger global presence and fostering a community around their mission.

Goals & Objectives

Building a Global Brand and Voice

CSIA’s ambitions were multifold: to refine their brand image, to establish a significant digital footprint, and to emerge as a leading voice in the field of global governance. At the core of these objectives was their desire to engage more actively with their audience and to provide a wealth of accessible resources for their members.

Our Approach

Full-Spectrum Digital Transformation

Leveraging our full-spectrum marketing and branding expertise, Nimbler embarked on a project that spanned from content marketing to website design. We ramped up CSIA’s content marketing efforts, managing their social media platforms, and curating posts that resonated with their global audience. By implementing a marketing automation solution, we enabled CSIA to streamline their communications, creating, scheduling, and tracking personalized email campaigns. Finally, our team transformed CSIA’s website into a user-friendly, visually pleasing platform, regularly updated with blogs, podcasts, e-magazines, and events – all geared towards enticing new members to join the community.

The Results

Achieving Global Engagement and Enhanced Brand Presence

Nimbler’s multifaceted approach has driven tangible results for CSIA. Our content marketing strategies have augmented engagement on their social platforms, solidifying CSIA’s standing as a trusted global governance network. The marketing automation solution has successfully organized their incoming contacts and streamlined their email campaigns, improving both outreach and engagement. The revamped website has significantly boosted performance and user interaction, helping CSIA to expand its membership base and fulfill its mission of becoming a global governance voice.