PeuNeo: Empowering Futures, Accredited Skills Today.
PeuNeo, a BBBEE woman-owned business based in South Africa, specialises in offering SETA accredited skills development courses and consulting services in areas such as SHEQ, ISO, and Safety, Health, and Environment. As a prominent player in the market, PeuNeo aspired to reposition itself for enhanced brand perception, improved communication efficiency, and increased market presence.
Goals & Objectives
A Journey of Rebranding, Elevating Online Experience, Fueling Leads, and Streamlining Communication Prowess
PeuNeo’s medium to long-term goal of becoming a respected entity in the training and consulting realm necessitated short to medium-term objectives. These included a comprehensive rebranding initiative, website redevelopment for enhanced user experience and brand perception, optimization of online lead generation, and implementation of efficient communication solutions. Additionally, restructuring divisions aimed to clarify PeuNeo’s scope, reducing them from five to two: Training and Consulting.
Our Approach
Building Bridges, Breaking Barriers
Nimbler Marketing meticulously approached PeuNeo’s challenges, commencing with a thorough brand strategy. The brand redesign focused on values such as Accredited, Reputable, Diverse, and Woman & Youth Owned. The website, a cornerstone of the strategy, aimed at presenting PeuNeo’s identity, core values, and offerings with a primary call-to-action through a generic contact form. Leveraging content marketing, search engine advertising, optimization, and social media, Nimbler aimed to cultivate trust and credibility. The technology strategy involved implementing Trengo for streamlined communication.
The Results
A Resonant Presence, A Trail of Success
Nimbler’s multifaceted approach has driven tangible results for CSIA. Our content marketing strategies have augmented engagement on their social platforms, solidifying CSIA’s standing as a trusted global governance network. The marketing automation solution has successfully organized their incoming contacts and streamlined their email campaigns, improving both outreach and engagement. The revamped website has significantly boosted performance and user interaction, helping CSIA to expand its membership base and fulfill its mission of becoming a global governance voice.
