Philosophy for Success: Data-Driven Decision Making to Maximise Utility with Mill and Bentham.

Welcome to the Philosophy for Success series, where we explore how classical and modern philosophy can inform our approach to (digital) marketing and success in business. In this article, we will examine how utilitarianism can be applied to marketing, specifically in the context of customer satisfaction, impact on society, and data-driven decision-making. But before diving in, we should note that the goal of this series is to provide practical insights and advice that can be applied to real-world situations. We want to make philosophy accessible and relevant to business owners and marketers, so we’ll keep the tone conversational and focus on actionable takeaways.


“It is vain to talk of the interest of the community, without understanding what is the interest of the individual.”


In addition to utilitarianism, we have two other articles in the Philosophy for Success series that we recommend checking out. The first is about embracing change and practising resilience with Stoicism. As the world continues to evolve rapidly, it’s important to be able to adapt and stay focused on what truly matters. Stoicism offers a helpful framework for dealing with uncertainty and challenges. The second article is about Confucianism and building strong customer relationships. Confucianism emphasises the importance of mutual respect and trust, which are key components of successful customer relationships. 


Don’t forget to check it out and see how you can apply these insights to your own business and career.

Incorporating philosophical concepts into your marketing strategy can lead to more ethical, effective, and sustainable marketing practices. By prioritising customer happiness, social welfare, transparency, and accountability, businesses can build stronger relationships with their customers and contribute to the greater good of society. Don’t be afraid to explore philosophical concepts and apply them to your own business practices. After all, a fresh perspective can often lead to new opportunities for success.

Contact us today to learn more about how we can help your business achieve success.

Would you like to embrace change and become more resilient in your industry? Then book a Discovery Call with our Founder, Lead Strategist and author of this article, Jeffrey de Visser.


Jeffrey de Visser is Nimbler’s Founder, Managing Director and Lead Strategist. Visit his LinkedIn profile to find out more.

The artwork in this series was created using DALL·E 2, a deep learning models developed by OpenAI to generate digital images from natural language descriptions.