Our primary objectives in collaborating with YBT centered around four crucial areas. Firstly, we aimed to increase YBT’s brand footprint, extending their reach and impact across Africa and beyond. Secondly, we sought to enhance YBT’s website, ensuring it was both user-friendly and effectively communicated their mission, objectives, and impact. Our third objective was to refine YBT’s overall strategy, identifying and capitalizing on opportunities for growth and improvement. Lastly, we aimed to bolster YBT’s presence on social media, using these platforms to engage with existing audiences and reach new ones. Each of these objectives was designed to further YBT’s mission of empowering Africa’s youth for the future of work.